VIRTUAL OPERATIONS MANAGER

Industry: Beauty & Personal Care
Project Duration: 1.5 years
Role: Operations Manager & Strategic Partner
Industry: Luxury Apparel


Project Scope & Achievements
Working directly alongside the owner, I served as a strategic advisor and operational lead, driving data-informed business growth and positioning the company for long-term success. Through hands-on involvement and strategic decision-making, I played a pivotal role in:

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Key Contributions & Deliverables

Data Analysis & Performance Optimization
- Analyzed sales data, customer feedback, and operational performance to uncover trends and identify areas for improvement.
- Developed targeted strategies to enhance customer satisfaction, product performance, and operational efficiency.
- Boosted annual revenue by 214% and increased **product sell-through by 60% through a combination of inventory management, pricing strategy, and improved marketing efforts.

Team Development & Leadership
- Recruited and led a high-performing team aligned with the brand's vision and growth objectives.
- Implemented processes and tools to improve communication, performance tracking, and accountability, ensuring a strong foundation for scalable growth.


Customer Experience Enhancement
- Collected and analyzed **customer feedback to better understand client preferences, pain points, and evolving expectations.
- Developed and implemented targeted strategies to elevate customer satisfaction, drive repeat business, and improve brand loyalty.

Strategic Relocation & Market Positioning
- Led the development and execution of a strategic relocation plan to move the business from Fort Lauderdale to New York City.
- Identified New York City** as the optimal location to:
- Access a larger and more skilled talent pool.
- Increase brand visibility in a competitive and trend-setting market.
- Create opportunities for partnerships with celebrity stylists, influencers, and media outlets.

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Results
- 214% Revenue Growth in One Year
- 60% Increase in Product Sell-Through
- Successfully Positioned Business for High-Profile Collaborations & Media Exposure
- Established a Scalable, Data-Driven Operational Model for Sustainable Growth