REBRAND & OPERATIONAL SUPPORT FOR HAIR SALON

Industry: Beauty & Personal Care
Project Duration: 1st project remodel & rebrand in one week. Currently providing ongoing support
Scope: Comprehensive Rebranding, Digital Transformation, Interior Design, Marketing & Product Development


Project Goals
The salon owner engaged me to help modernize and revitalize their brand, improve customer experience, streamline operations, and increase revenue through a strategic blend of creative, digital, and operational initiatives. This full-service project covered every aspect of brand development and business optimization.

---

Key Project Components & Deliverables

Rebranding & Logo Creation
- Developed a fresh, modern brand identity that reflects the salon’s services, personality, and target clientele.
- Designed a custom logo and brand assets to align with the new brand positioning.

Website Creation & Optimization
- Created a visually appealing, user-friendly website optimized for search engines and mobile devices.
- Integrated online booking, service descriptions, and client testimonials to enhance customer experience and drive conversions.

Email Marketing Strategy
- Developed and launched a segmented email marketing campaign for promotions, client retention, and brand storytelling.
- Created branded email templates to ensure consistent communication.

Interior Design & Merchandising
- Redesigned the salon’s interior to reflect the updated brand image.
- Curated furniture, décor, and retail displays to create an inviting, upscale environment that enhances both client experience and product sales.
- Implemented visual merchandising techniques to increase retail sales of salon products.

Business Consulting & Owner Support
- Provided 1:1 consulting to the salon owner, offering expert guidance on operations, customer service, pricing strategies, and business growth.
- Offered ongoing support and mentorship to ensure long-term success.

Digital Marketing
- Developed and executed a digital marketing strategy encompassing social media, paid ads, and content creation.
- Created content calendars, social media posts, and promotional materials to build online presence and attract new clientele.

Product Development
- Assisted with the creation and branding of an exclusive in-house product line.
- Provided guidance on sourcing, pricing, packaging, and marketing to successfully launch and promote the product line in-salon and online.

Photoshoot Planning & Coordination
- Organized and directed a professional photoshoot to capture high-quality images for the website, marketing materials, and social media.
- Ensured the photos reflected the salon’s updated brand identity, services, and ambiance.

---

Results & Impact
- Increased online visibility and foot traffic to the salon.
- Improved client retention through enhanced branding and personalized marketing.
- Boosted product sales through effective merchandising and targeted promotions.
- Elevated the salon’s reputation, positioning it as a modern, high-quality destination for beauty services.
- Empowered the salon owner with tools, processes, and strategies for ongoing growth.

---

Ongoing Partnership
My work with the salon continues through regular strategy sessions, seasonal campaign planning, and ongoing digital marketing support, ensuring the business continues to evolve and thrive in a competitive market.