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How to Make Money in Retail Despite Tariffs (Yes, It’s Possible!)

Updated: May 14



Hey boss babes!


Let’s talk about a challenge that’s shaking up the retail world: tariffs. Whether you’re importing handbags, skincare, or home goods, rising tariffs can squeeze your margins and test your resilience. But here’s the truth—smart bosses don’t just survive; they thrive.

Today, I’m breaking down how you can make money in retail despite tariffs—and I’m sharing a real-life story of how I helped a client pivot and profit.


Meet Jasmine, owner of a boutique selling imported beauty tools. When tariffs on imported goods jumped, she panicked—her margins vanished overnight. She called me in, and together we: 

✔ renegotiated with suppliers, 

✔ introduced a private-label product line, 

✔ raised prices strategically, and 

✔ boosted direct-to-consumer sales.


Result? Jasmine saw a 22% profit increase within six months—even with the tariffs. Moral of the story? Tariffs can’t stop a boss with a plan.


Action Steps for Retail Success During Tariff Season

1. Renegotiate with Suppliers

  • Ask for bulk discounts or better payment terms.

  • Explore new sourcing regions with lower tariffs.

  • Build strong relationships—loyalty often leads to better deals.


2. Adjust Your Pricing Strategy

  • Evaluate which products can absorb small price increases.

  • Bundle items or create premium versions to increase perceived value.

  • Use psychological pricing ($49 vs. $50) to soften the blow.


3. Optimize Your Supply Chain

  • Look into nearshoring or local sourcing.

  • Consolidate shipments to reduce freight costs.

  • Work with freight forwarders who understand tariff codes and can help you save.


4. Boost Direct-to-Consumer Sales

  • Improve your e-commerce site (Shopify, WooCommerce, Wix).

  • Build an email list for promotions + loyalty programs.

  • Leverage social selling on Instagram, TikTok, or Pinterest.


5. Diversify Your Product Mix

  • Add private-label or local products that carry no or lower tariffs.

  • Test digital products or services to balance physical inventory.


Listen, here’s the truth: tariffs may be out of your control, but your mindset and strategy are 100% yours. With the right moves, you can not only survive tough times—you can come out stronger and richer.


If you’re ready to recession-proof and tariff-proof your business, let’s chat. Book your clarity call here.


With love and strategy, 

Tonika Outerbridge 

Business Advisor | Consultant | Mentor 

Helping You Build Bankable Brands

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